New range of higher welfare chicken hits retail shelves

Document type : news item from The Poultry Site

Preview: So far over 100 companies have signed up to the European Chicken Commitment (ECC), with Carrefour France most recently joining key brands such as M&S, Waitrose, KFC, Casual Dining Group, Unilever, Compass Group, Elior and Danone. The ECC requires companies to switch to a more robust and active breed of chicken, and to provide them with more space to live and a stimulating environment - all important factors needed for a good quality of life.