Document type: article published in Swiss Mother Cow
Author: Vache Mère Suisse
Preview: Animals bearing the Boeuf de Pâturage (grass-fed beef) label are Natura-Beef animals which enter the food services sector via Transgourmet (a Bell subsidiary). They are subject to Natura-Beef production conditions. In the food services sector, grass-fed beef also appears under the Origin label, an umbrella brand of Transgourmet. In this highly competitive area of the market, grass-fed beef is notable for its animal welfare standards, which are the strictest in Switzerland, and for the exceptional flavor of its meat. It is important for producers to be aware of these labels, because we all act as ambassadors to our customers. If we work together, we can act as multipliers in our country, where there is a plethora of different beef labels.
Link to label specifications (pdf)
