Document type : Report by the Humane League (UK)
Author: Humane League
Preview: Since the development of the Better Chicken Commitment (BCC), commitments to higher chicken welfare are on an upwards trend. Over 210 companies in the UK and EU have committed to improving chicken welfare. A quarter of the UK chicken supply is now committed.
The UK supermarket sector is lagging behind, while big progress has been made in the restaurant, foodservice, meal kit and manufacturing sectors. The BCC is backed by the latest science, poultry producers and consumers. Recent research in 2020 has highlighted just how crucial the change to breed is for the welfare of the birds.
Higher welfare chicken & reduced consumption is our future.
Report discussed in an article in Poultry World on 30 June 2021: UK supermarkets lag behind on chicken welfare