Document type: article published in Food Manufacture
Author: Gwen Ridler
Preview: A recent study conducted by the National Sanitation Foundation (NSF) found British consumers were highly conscious of animal wellness in food production (68%), with a significant number putting importance on companies demonstrating transparency and compliance in animal wellness throughout their global supply chains (72%). Almost three quarters of respondents (73%) declared they were more likely to purchase a product that has been certified for animal wellness by a third party, while just 13% said they'd be unwilling to pay a higher price for certified products. NSF animal wellness programme lead Dr Elaine Vanier urged food businesses to be aware of the growing interest in animal wellness, which has become a defining feature of ethical consumerism that is increasingly impacting purchasing decisions.
