Document type: article published by the OABA
Author: OABA
Preview: We are pleased to announce a significant step forward: Auchan, Carrefour, Casino, Coopérative U, Franprix, Lidl, Monoprix and Mousquetaires have joined forces to promote the Étiquette Bien-Être Animal in their stores and online. This label, co-created and developed with the OABA, enables consumers to discover the welfare level experienced by the chickens that go into the products they buy, by using a scoring system from A to E. It complies with European recommendations and those of the ANSES and, in particular, it helps to improve living conditions for farm animals.
Transparency and commitment
This initiative, supported by the OABA and other NGOs, represents an important step towards greater transparency for consumers. It responds to a growing demand for products that respect animal welfare. Over 50% of European consumers say that animal welfare influences their purchasing choices.
Étiquette Bien-Être Animal: a French benchmark
- Transparency: Provides information on animal welfare with a clear rating.
- Robustness: Ensures complete traceability from birth to slaughter.
- Monitoring: Each structure is audited annually by independent bodies.
Key statistics
- 24 members: NGOs, producers, processors and distributors.
- 40% of French chicken farmers audited.
- 60% of free-range chicken farmers signed up.
- 70% of supermarkets signed up.
Next steps: labelling for chicken will soon be extended to pork and egg products, offering even greater transparency.
From meat eaters to vegans, customers will welcome this initiative as a step towards better farming, transport and slaughtering conditions.
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