Document type : article published on The Poultry Site
Preview: Good animal-welfare credentials are in the eye of the beholder. Some consumers are willing to pay more for products from companies with reputations that align with their beliefs.
The concept of animal welfare is shaped, in part, by the ethics of what constitutes an animal's quality of life. And, strongly influenced by animal-welfare activists, the consumer is the primary stakeholder driving change in how livestock and poultry are raised in the United States
