Assessing the impact of a human behaviour change intervention to reduce owner-related barriers to interactive cat play
Published in 2025
Surveys conducted before and after a digital educational campaign to encourage cat owners to play more often with their pets with a wand toy by removing or reducing several of the barriers identified in the COM-B model (capability, opportunity and motivation). Following the campaign, 35.3% of participants increased the frequency of play, and capability and motivational barriers were reduced, leading to a reduction in behavioral problems in their cats.
Document Types: Scientific paper
Animal categories: Felines
Keywords:Education, Enrichment, Human-animal relationship