Every step you take: Nudging animal welfare product purchases in a virtual supermarket
Published in 2024
Scientific article analyzing the behavior of German consumers in a virtual supermarket where shelves featuring products produced according to animal welfare standards were made prominent using visual marketing techniques (footprints on the floor and banners). Marketing influenced the behavior of meat, milk and egg consumers, and sales of animal-welfare compliant products doubled in the compared with the control group.
Document Types: Scientific paper
Animal categories:Bovines, Ovines, Porcines, Poultry
Key words:Identification, Processing